Venmo / Simplify Spending

Having simplified spending in all aspects of life from dining to paying rent, Venmo gives a gentle reminder of situations that used to leave even the most mathematically-inclined individuals stumped.

Insight:
Paying people back the traditional way (pre-digital payment) is outdated and can get extremely complicated.

Big Idea:
Emphasize common payment situations that used to be considered complicated and messy, but are now considered simple and easy with Venmo.