Problem:
Play is no longer seen as essential to kids
Play is no longer seen as essential to kids
Fact:
1 in 5 kids say they have no time to play and parents struggle to see the value of it.
Instead, kids' schedules are packed full of extracurricular activities and traditional school learning.
1 in 5 kids say they have no time to play and parents struggle to see the value of it.
Instead, kids' schedules are packed full of extracurricular activities and traditional school learning.
Solution:
Create a new lego set that allows kids to build their own fun and experience it through virtual reality.
Create a new lego set that allows kids to build their own fun and experience it through virtual reality.
opening app screen
The logo and screen when opening up the app or loading a page.
coaster screen
Users are able to select to ride coasters which they have already built before and have saved.
ride end screen
Following the completion of the user’s VR ride, they are able to choose whether they want to save the coaster, ride it again, or share their coaster with friends.