In-N-Out Burger

This California classic is known to locals as the hot spot for a late-night quick bite. Although delicious at all times of the day, In-N-Out Burger gets its biggest crowds in the extra early AMs.

Insight:
In-N-Out eaters depend on the burger joint's late hours for a good snack

Big Idea:
Poke fun at and emphasize the late hours of In-N-Out to remind In-N-Out lovers that they can rely on them to be open whenever they crave its burgers.