Insight:
People chew gum to keep their breath fresh, especially in the presence of a person of interest.
People chew gum to keep their breath fresh, especially in the presence of a person of interest.
Idea:
Show gum chewers that Ice Breakers gum will help impress persons of interest and do the talking for them, eliminating any chance of a turning them off with a cheesy pick-up line. Talk about a good first impression.
Show gum chewers that Ice Breakers gum will help impress persons of interest and do the talking for them, eliminating any chance of a turning them off with a cheesy pick-up line. Talk about a good first impression.
Copywriting & Art Direction: Sarah Sek
Digital and Print Campaign
Building off of the "Let Us Do The Talking" Campaign, this digital and print execution works to expand the Ice Breakers experience to the digital realm. Users are invited to compete in a worldwide pickup line tournament and interact with the brand beyond the product.
