Insight:
The young and daring traveler wants to find an unconventional holiday experience.
The young and daring traveler wants to find an unconventional holiday experience.
Big Idea:
An integrated campaign that depicts Egypt as an intellectually stimulating destination that will be exponentially more invigorating than your stereotypical vacation.
An integrated campaign that depicts Egypt as an intellectually stimulating destination that will be exponentially more invigorating than your stereotypical vacation.
Copywriting & Art Direction: Sarah Sek & Clare Coey
Experiential
Our outdoor executions follow this idea of a ‘intellectually stimulating destination’ by collaborating with some of the most developed ancient Egyptian exhibits, such as the Museum of Fine Arts in Boston, The Metropolitan Museum of Art in New York, and The Oriental Institute in Chicago. Three iconic Egyptian personas: King Tut, Cleopatra, and the Sun God Ra will be roaming the elaborate passageways of their past. The three actors who will be taking on these identities will have an in-depth knowledge and understanding of Egyptian culture and civilization, welcoming any museum visitors to a glimpse into history. They will then continue to invite anyone interested in learning more to visit digintoegypt.com for more information about a life changing trip.
SOCIAL
Our online advertisements will include Instagram accounts of various famous Egyptian leaders, such as Cleopatra and King Tut. The accounts will be operated as if these ancient leaders were alive today and sharing the various attractions of their home. Furthermore, the use of these ancient figures will emphasize the timeless quality of many Egyptian attractions. We plan on taking advantage of the casual and fun nature of social media to showcase the personalities of not only these well-known leaders but the possibilities that a trip to Egypt has to offer.
TCHOTCHKES
