Photo, meaning light, is the key ingredient in photography. Understanding its presence, intensity, and movement allows you to photograph scenes unseeable to the naked eye. This campaign focuses on the power of photography and light to paint images which can only be made possible by the lens of a camera combined with a Canon photographer's eye.
Insight:
There are certain images in everyday life that can only be seen or created using photography, like long exposure photos.
There are certain images in everyday life that can only be seen or created using photography, like long exposure photos.
Big Idea:
Show how Canon photographers see the world from a different creative perspective and can access the potential in their creative eye using a Canon camera.
Show how Canon photographers see the world from a different creative perspective and can access the potential in their creative eye using a Canon camera.
Copywriting & Art Direction: Sarah Sek
